About Us

Encouraging Creativity, Imagination & Independent Play

ORB™ is recognized as the fastest growing toy and activities company in the world; shipping high-volume, high-quality trends, collectibles, crafts, compounds, and breakthrough art materials. Our goal? To create moments of awe and wonder and to build self-esteem in youth around the world through exceptional play experiences. Steve Kay launched ORB™ nearly 30 years ago with the Celestial Orb, a transforming, hand-held wire widget. More recently, Steve joined forces with Michael Bianco to rebrand The Orb Factory Ltd. as ORB™, reflecting its incredible growth and fresh vision. Today, ORB™ is known and respected for shipping hyper brands at hyper speeds.

Steve’s and Michael’s innovations in tactile toy design have translated into explosive brands like Bubbleezz™, ORB Slimy™, ORB Odditeez™, and Soft’n Slo Squishies™. These lines make ORB™ one of the most buzzworthy companies in the industry.