Who we are

ORB™ is the fastest growing activities company in the world. Shipping high-volume, high-quality trends, collectables, crafts, compounds, and breakthrough art materials more quickly than anyone, developing hyper brands at hyper speed is ORB’s mantra. 

Steven Kay started ORB™ almost 30 years ago with the Celestial Orb, a transforming hand-held widget made from wire. ORB™ emerged as a key player in the craft kits and activities market with two key brands – Sticky Mosaics™(2004), and PlushCraft™(2011). Both brands were inspired by classic crafting concepts combined with todays trends. Truly innovative and mess free, they develop a confidence in crafting through producing perfect results every time.  Both brands continue to be bestsellers today.

More recently, Steve has joined forces with Michael Bianco to rebrand The Orb Factory Ltd. as ORB™, reflecting it’s incredible hyper-growth and fresh vision. 

Innovation DNA from Steve and Michael in tactile toy design has translated into explosive brands like Soft’nSlo Squishies™, ORBMolecules™, Morph™ and Bubbleezz™. These lines have launched ORB™ to a new level of buzz within the industry.  Morph™ and ORBMolecules™ are completely unique compounds with unlimited play possibilities while Soft’n Slo Squishies™ has become the hottest toy of the year.  Soft’n Slo Squishies™ now includes over 400 different designs, making ORB™ the largest producer of squishies in the world- not only in the number of SKUs, but also in total quantities sold.  

ORB’s products continue to win numerous awards and can be found in over 60 countries.  Today, ORB™ is known and respected for being first to market with the next hottest trend.