About Us

Encouraging Creativity, Imagination & Independent Play

ORB™ is recognized as the fastest growing toy and activities company in North America; shipping high-volume, high-quality trends, collectables, crafts, compounds, and breakthrough art materials. Our goal? To create moments of awe and wonder and to build self-esteem in youth around the world through exceptional play experiences. Steven Kay started ORB™ nearly 30 years ago with the Celestial Orb, a transforming hand-held wire widget. More recently, Steve joined forces with Michael Bianco to rebrand The Orb Factory Ltd. as ORB™, reflecting its incredible growth and fresh vision. Today, ORB™ is known and respected for shipping hyper brands at hyper speeds.

Steve’s and Michael’s innovation in tactile toy design has translated into explosive brands like Bubbleezz™, ORBMolecules™, ORB Odditeez™, and Soft’n Slo Squishies™. These lines make ORB™ one of the most buzzworthy companies in the industry. Soft’n Slo Squishies™ now includes over 500 different designs, making ORB™ the largest producer of squishies in the world; not only in number of stock keeping units, but also in total quantities sold. ORBMolecules™ is a completely unique compound with unlimited play possibilities, while Bubbleezz™ are cute, collectible characters filled with hundreds of Bubbleezz™ Beads. ORB™’s products continue to win numerous awards and can be found in over 60 countries.