About Us

At ORB™, our goal is to create moments of awe and wonder and to build self-esteem in youth around the world through exceptional play experiences. Steve Kay launched ORB™ nearly 30 years ago with the Celestial Orb, a transforming, hand-held wire widget. More recently, Steve joined forces with Michael Bianco to rebrand The Orb Factory Ltd. as ORB™, reflecting its growth and fresh vision. Today, ORB™ is known and respected for shipping hyper brands at hyper speeds.

Steve’s and Michael’s innovations in tactile toy design have translated into explosive brands like Bubbleezz™, ORB Slimy™, ORB Odditeez™, and Soft’n Slo Squishies™. These lines make ORB™ one of the most buzzworthy companies in the industry.