Careers

TOY INDUSTRY Brand Manager

Halifax

The Role:

With a focus on execution in a first-to-market business model, the Brand Manager is an integral player in the development and implementation of the end-to-end brand marketing strategy. The ideal candidate possesses depth of knowledge and 5+ years experience in a first-to-market business model in the toy industry.


Critical Attributes:

  • Demonstrates the natural ability to balance strategic thinking with a hands-on approach to achieving targeted outcomes;
  • Adeptly navigates a fast-paced, high-pressure environment while employing flexibility and quick decision-making skills ;
  • Leads with strong communication skills, influencing across all levels of the organization and aligns stakeholders toward a common vision for each brand;
  • Maintains a highly analytical and project management based approach to ensure brand strategies evolve to stay current with market demands and trends;
  • Employs a fluid and responsive reaction to challenges and opportunities with a focus on, and consideration for, all stakeholders.

Primary Responsibilities:

  • In concert with Product Development, Sales and Executive decision makers, develop and implement marketing strategies for assigned brands and corresponding product lines that align with organizational performance goals/targets;
  • Conduct and analyze market research (ORBTM products and competitor brands) for recommendations to executive decision makers for pricing, margin and placement decisions to be made;
  • Meet regularly with sales analytics team to understand ORBTM brand/product performance and use this information to re-align marketing decisions;
  • Collaborate on trade marketing strategy and execution for all in-store POS/POP
  • Educate domestic and international sales teams of market research, brand strategies and forecasting;
  • Present new product lines and marketing plans to internal sales teams, external partners and retailers at meetings, trade shows and other events;
  • Manage budgets across all areas of the brand strategy;
  • With speed-to-market in mind, interact with product development to gain product design insights required for creation of digital/print assets, presentations, brand briefs, and other marketing activities
  • Guide marketing team resources across various roles to ensure the completion of activities align with brand messaging and vision;
  • Conduct analysis of executed marketing plans and present post-mortem analysis of all campaigns at least twice per year to internal stakeholders for corrective actions and improvements;
  • Proactively ensure updates of brand, product and marketing information to internal cross-functional teams to ensure productive day-to-day operations.

How to Apply:

Please forward your resume to [email protected] for consideration.

We thank everyone for their interest; only candidates that are selected for interview will be contacted.  Please, no phone calls.

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